Consumers anonymously rated brands on between November 2020 and November 2021 on six main factors: quality of the product or service, customer service, ROI, overall satisfaction with the company, loyalty, and how likely they are to recommend the company to a friend.The 50 best brands - 26 of which were also rated the best brands by millennial customers - include content-sharing platforms and fashion brands, especially those targeted to a younger audience, such as Hot Topic and American Eagle Outfitters. Gen Z's best brands include fast-food chains, clothing stores, gaming companies, and social media platforms.People pass an American Eagle Outfitters clothing store in New York.AP Photo/Mark LennihanComparably identified Gen Z's favorite brands based on ratings from customers aged 18 to 24. Gen Z customers named Google, Apple, and Amazon as their top three brands. Gaming companies, streaming services, and retailers geared towards younger shoppers made the list.
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Starbucks was named one of Gen Z's top 50 brands.ShutterstockĬomparably identified Gen Z's best brands based on ratings from customers aged 18 to 24. Gen Z's top brands include gaming companies, streaming services, and fast-food chains, according to data compiled by Comparably.